Bulgari's Muse: Jang Wonyoung

Italian Roman jeweler BVLGARI has announced Jang Won-young, a member of the group IVE, as its new brand ambassador. BVLGARI stated that Jang Won-young's genuine and bright energy, positive attitude, and her continuous growth and challenging spirit align with the brand's DNA.

Jang Won-young, who has emerged as a generational icon with her unique visuals and sense of style, is set to reinterpret BVLGARI's jewelry and watches in her own style, bringing new energy to the brand.

In the first released image, Jang Won-young captures attention by showcasing sophisticated elegance and a pure atmosphere while wearing earrings, a necklace, and a ring from the 'Divas’ Dream' collection, one of BVLGARI's iconic lines.

The signature fan-shaped motif of the Divas’ Dream collection she wore was inspired by the intricate mosaic patterns of the Baths of Caracalla, a space once used by Roman nobility, and continues to be loved for its timeless charm.

Jang Won-young expressed her thoughts on becoming BVLGARI's ambassador, saying, “I want to awaken my inner potential and freely and boldly explore my possibilities with BVLGARI. Look forward to the dazzling journey with BVLGARI.”

Starting with the ambassador announcement, Jang Won-young's journey with BVLGARI officially begins. The first step will be 『BVLGARI Kaleidos: Color, Culture, and Craftsmanship』, set to take place in Tokyo this September.

This exhibition, which Jang Won-young will attend as an ambassador for the first time, is a special project highlighting BVLGARI's unique color aesthetics. It will be the brand's largest exhibition showcased in Japan and a symbolic event held for the first time in 10 years.

Meanwhile, Jang Won-young continues to receive much love for her activities with the group IVE and recently drew attention for her multifaceted talent by participating in writing the lyrics for the title track of their new album, announced on the 25th. Anticipation is building for her various campaigns as BVLGARI's ambassador.